XXXX Beach Cricket

Beach Cricket 2009

 The game of cricket has become an international pastime, having managed to span the cultural divide more so than many other sports. From the history soaked and verdant fields of England, through many parts of Asia and Europe, to small dusty outcrops in central Australia, the game has largely remained unchanged over the last 150 years. There is however one variation on this sport that we can completely call our own, and that is of course Beach Cricket. In fact we believe that a game of Beach cricket should be incorporated into many Citizenship Ceremonies around the nation, a rite of passage almost for all those wishing to live in our fair nation. Who cannot recall many a hot summer’s day spent trying to slog the ball further than anyone else, diving to the crease and chewing on mouthfuls of sand, or trying to position yourself ready to take that spectacular one-handed catch as you dive over bone-crunching waves.

 Formerly the sole domain of kids, families, energetic teenagers, and holiday makers, the concept of Beach cricket as we know it has changed forever with the staging in January this year of the first XXXX Gold Beach Cricket Tri-Nations Series. Fielding teams from Australia, South Africa and New Zealand, and played over the course of three weekends in January this year, the series saw some of the greatest names in the sport take to the sands of Coolangatta beach for a memorable contest. And with a sponsor like XXXX Gold, what better place to do it than the home of Queensland’s first life Surf Lifesaving Club, Coolangatta, right on the Gold Coast, and home of The Coolangatta Gold, that big budget Aussie flic from the 80’s.

 Nostalgia aside, the wonderful people from XXXX Castlemaine Perkins really delivered a fantastic program with this series, with as much attention focused on creating a fun and participatory environment for the crowd and players alike. Needless to say that the associated social program was an exhaustive one, after all this was thirsty work, the culmination of which was the XXXX Castlemaine Perkins hosted dinner at the Keg Room on the eve of the Series weekend final. Catering for 250 guests, a delicious menu, as always, was provided by Caxton Street Catering whilst all of the production and staging requirements were managed by a Noble Event.